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Entropy Solutions, maker of PureTemp, the world’s first 100 percent renewable phase change material, has won first place in two categories – blog and e-mail newsletter – in the 2015 Digital PR Awards.
The national competition, sponsored by PR News, recognizes the year's most outstanding digital communicators and campaigns. Winners were announced Monday at the annual Digital PR Awards luncheon at the Yale Club in New York City.
The Phase Change Matters blog, launched in December 2014, is the brainchild of Entropy Solutions communications director Ben Welter, right. The blog tracks the latest news and information on phase change material and thermal energy storage. It has helped puretemp.com, Entropy’s website, more than double its traffic and dramatically improve its search engine visibility. Other finalists in the blog category included Coca-Cola, MasterCard, Polycom and Adobe Systems.
The first issue of Entropy Solutions’ weekly e-mail newsletter, also called Phase Change Matters, was distributed on Dec. 19, 2014, to 16 subscribers. The newsletter, the first of its kind in the industry, now has more than 650 subscribers and an open rate approaching 30 percent. Other finalists in the e-mail newsletter category were MasterCard, Global Hotel Alliance and 70kft.
Entropy Solutions won honorable mention in a third category, website redesign/relaunch. ESPN.com took first place in that category. Other finalists included Genentech (gene.com), Swirl (kingsford.com) and the Middle East Public Relations Association (mepra.org).
For a complete list of winners and more about the annual awards, see www.prnewsonline.com/awards/2015-digital-pr-winners.
The PR News Group at Access Intelligence LLC is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks.
Entropy Solutions is a biobased specialty chemical company with offices in Plymouth, Minn., and Tuscaloosa, Ala. Its PureTemp PCM technology is the world’s first 100 percent renewable-based phase change material. Entropy partners with leading product development companies in the shipping, construction, textile, health care and alternative energy industries, among others. PureTemp has received global recognition, including the DuPont Diamond Innovation Award, and recently earned biobased certification from the USDA. To learn more, visit www.puretemp.com.