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The award-winning Phase Change Matters blog tracks the latest news and research on phase change materials and thermal energy storage. E-mail tips and comments to Ben Welter, communications director at Entropy Solutions. Follow the blog on Twitter at @PureTemp. Subscribe to the monthly PCM newsletter. Or join the discussion on LinkedIn.




Greenbox shipper lands cameo role on 'Superstore,' NBC's new sitcom

Ben Welter - Thursday, December 10, 2015

In an effort to achieve prime time verisimilitude, the producers of "Superstore," NBC's new workplace sitcom, stock the shelves of the fictional Cloud 9 store with everything from Zippo gift sets and Epson printers to Lipton tea and Seventh Generation toilet paper.

But the effort goes beyond a run to Target or Costco. When the script for Episode 3 called for boxes containing pharmaceuticals, a Google search led producers to and a conversation with Sonoco ThermoSafe's marketing department. 

"They weren't really sure what they were looking for," said Pete Infelise, Sonoco ThermoSafe marketing associate. "But I guided them through the process and we ended up with the Greenbox."

The temperature-controlled shipper, developed by Entropy Solutions in 2007, is one of five Sonoco ThermoSafe packaging lines powered by PureTemp bio-based phase change material.

"Superstore," starring America Ferrera ("Ugly Betty") and Ben Feldman ("Mad Men"), officially premieres Jan. 4, but you can watch the first three episodes online. 


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