Case studies, white papers, product descriptions and “how it works” videos are effective ways to market thermal energy storage systems. But what potential customers really want to know is: “How much will your system save me?”
Viking Cold Solutions’ new web-based calculator can answer that question.
Viking makes TES systems designed to stabilize temperatures and reduce cold storage energy costs by up to 35 percent. The systems pair phase change material with intelligent controls and remote energy-monitoring software.
“It’s a new technology in an old industry,” said Damon Vance, who joined the Houston company last year as marketing director. “We use the tool as a starting point for conversations about what we could potentially save customers. It just helps open doors and start conversations.”
The calculator, www.vikingcold.com/estimate-energy-savings/calculator, is adapted from a more sophisticated tool used by the company for years to provide customers with detailed estimates of potential savings. The pared-down version asks users to provide freezer square footage, temperature set point, equipment type, condenser type, compressor load control, defrost type and average kWh rate. A summary of the results is displayed in the web browser. The user can fill out a form to get more detailed results.
Vance said several hundred visitors have completed the form since the tool was introduced a few months ago. More than half of requests, he said, have led to “legitimate customer conversations.”
“We’ve got good feedback on it,” he said. “We use it as a sales tool, but it also sets realistic expectations for customers and opens their eyes to the potential of the technology.”
Viking recently installed one of its systems at a Dreisbach Enterprises food warehouse in Richmond, Calif. The system is designed to ensure temperature stability in the freezer space while reducing the electricity demand by over 55 percent for 11 hours each day – from 850 kilowatts to 400 kilowatts – and reducing total electricity consumption in the 93,000-square-foot warehouse by as much as 35 percent.