Ben Welter - Monday, August 27, 2018
ThermAvant Technologies, which introduced the temperature-regulating Lexo travel tumbler in 2016, introduced a new mug this summer called Burnout. The new model is designed to cool hot beverages to a drinkable temperature of 140 degrees F within minutes and keep it there for hours.
ThermAvant founder Bill Ma, an engineering professor at the University of Missouri, says the new mug has faster cooling times, a new lid that limits residue buildup and a lifetime warranty. The Burnout comes in two sizes: 12 ounces ($79.99) and 16 ounces ($99).
The mugs are made in ThermAvant’s 4,000-square-foot manufacturing plant in Columbia, Mo. The company plans to move to a new facility with about 20,000 square feet of space later this year.
Ma answered questions about the new product via email:
Q: How is the Burnout mug different from your Lexo models? Both use biobased phase change material to regulate temperature.
A: “1. The cooling rate increases from 4-8 minutes to 2-6 minutes, depending on mug size and initial coffee temperature. The Burnout mug has an item inside to enhance heat transfer. 2. The drinking lid is updated. If you compare the Lexo lid with the Burnout lid, you can find the difference. 3. The Burnout mug has a red or black powder painting, which is unique. 4. The Burnout mug is made in USA. 5. Each mug has a unique number. When the customer purchases it, he or she can register online and get the lifetime warranty, which will provide the best service. 6. The luxury packaging box.”
Q: Why did you decide to use a new name and new website for this product?
A: “The Burnout name is for taking the ‘burn’ ‘out,’ which can directly tell the feature of our mugs.”
Q: Do you plan to continue to manufacture and sell the Lexo models?
A: “Not in USA.”
Q: In a news account, the PCM in the Burnout is said to be "charged" as part of the assembly process. Describe how the PCM is inserted into the walls of the product and then solidified.
A: “We spent almost two years to develop the confidential equipment to charge PCM, which is confidential.”
Q: Talk about your plans to produce "high-, standard- and low-temperature variants of Burnout.” What three temperatures are you focusing on?
A: “In the near future, we are going to have high-, standard- and low-temperature mugs.”
Q: Anything else you'd like to add?
A: “We are going to launch instant drinking mugs, and two-temperature mugs in 2019.”