Ben Welter - Monday, February 13, 2017
Giapenta's beautiful new line of PCM-infused lingerie features soft, breathable mesh, delicate appliques and natural, moisture-wicking fabrics. As far as technical details, though, the brand’s founder is leaving much to the imagination.
The Florida startup, which launched a Kickstarter campaign last month to cover costs of its first production run, says the TempPro fabric used in the lingerie “proactively” pulls heat away to cool the body. Giapenta’s message to consumers:
“Just as you start to get warm, the phase changing materials in the fabric actively pull heat away from your body. Overheating and sweating are reduced. If you do start to get cold, stored heat is released back to you, when you need it the most.”
The company was founded by Kris Strouthopoulos, who managed Sleep Number mattress and bedding stores for 10 years. That’s where she became familiar with temperature-regulating fabrics and materials.
“Women especially would always come up to me to tell me how amazing and life changing the fabric was for them,” she said. “I always thought that if they were getting such an amazing benefit from this technology all night long, why not get the same effects during the day from their undergarments? So that is how we initially got into the lingerie industry and built a team dedicated to infusing technology and smart design solutions into garments to help improve the lives of others.”
She and her sister, Marketing VP Elena Strouthopoulos, have been working on the brand for two years. The Kickstarter campaign met its modest target of raising $25,000 in just one day, putting the company on a path to complete the production run in Canada by April and ship the first orders in May.
I contacted Kris Strouthopoulos to learn more about the TempPro fabric, which the company says is used throughout the line. What type of phase change material is used? What is its melt point? How is it encapsulated? She politely declined to answer any questions of a technical nature, saying such information is proprietary. Fair enough. We'll leave that to your imagination.