The temperature-controlled coffee mug market heated up a bit this month with word from Joeveo that it has completed the shipment of 5,000 Temperfect mugs to Kickstarter backers. The Wake Forest, N.C., startup is now contacting customers who placed subsequent orders to let them know that their mugs will soon be shipped.
The 16-ounce mug uses phase change material to cool coffee or tea to a drinkable temperature and keep it there. How is the Temperfect mug ($40-$45) different from two notable competitors, the Ember ($150) and Lexo ($38-$48)?
"The Ember mug is a more complex hybrid PCM/electronic design, 12-ounce rather than 16-ounce like the Temperfect mug, and has a significantly higher price," said Joeveo's Dean Verhoeven, who launched the Kickstarter campaign in November 2013. "The electronics and battery of course allow adjustment of the hold temperature, which a straight PCM mug like the Temperfect won't do.
"The Lexo flask is easier to compare to the Temperfect, as it is strictly PCM-based, and a 16-ounce model is available. The Temperfect mug uses a higher-temperature PCM (61°C vs. 56°C), it's smaller, lighter and has more of a travel mug design rather than the traditional cylindrical thermos shape of the Lexo. It's more colorful!
"Lexo offers what I call a 'backpackable' lid, whereas the current Temperfect lid is optimized for ease of use in a car cupholder, and not for a hermetic backpack-safe seal."
Once Joeveo has caught up on current orders, are there plans to sell on Amazon or in coffee shops or brick-and-mortar stores?
"Yes, we'd like to try both," Verhoeven said. "Brick-and-mortar at some shops we like around here to see what it's like and to get some experience."