In an effort to achieve prime time verisimilitude, the producers of "Superstore," NBC's new workplace sitcom, stock the shelves of the fictional Cloud 9 store with everything from Zippo gift sets and Epson printers to Lipton tea and Seventh Generation toilet paper.
But the effort goes beyond a run to Target or Costco. When the script for Episode 3 called for boxes containing pharmaceuticals, a Google search led producers to thermosafe.com and a conversation with Sonoco ThermoSafe's marketing department.
"They weren't really sure what they were looking for," said Pete Infelise, Sonoco ThermoSafe marketing associate. "But I guided them through the process and we ended up with the Greenbox."
The temperature-controlled shipper, developed by Entropy Solutions in 2007, is one of five Sonoco ThermoSafe packaging lines powered by PureTemp bio-based phase change material.
"Superstore," starring America Ferrera ("Ugly Betty") and Ben Feldman ("Mad Men"), officially premieres Jan. 4, but you can watch the first three episodes online.